We were tasked by the team at The Macallan to create a range of campaign visuals for one of their key products, The Macallan Double Cask. With the need to adapt quickly in a constantly evolving landscape of challenges in 2020, our approach was to showcase these products in an ‘at home’ environment giving more flexibility on how the brand could target their international markets.

With the three different age statements being the 12, 15 and 18 Year Old, we wanted to differentiate these malts in alternative settings while keeping a focus on familiar brand components of The Macallan.

Each of the age statements is paired with various serves and cocktails that have been crafted to compliment the spirit and heritage of the malt in different regions.

Part of a wider brand toolkit for The Macallan Double Cask, our creative is reaching markets globally as the campaign rolls out.