The Macallan, one of the worlds leading whisky brands, approach us to re-establish the global campaign positioning of their limited edition 2019 and 2020 release of Easter Elchies Black.
An exceptionally rare single malt that embodies the warmth of their Spiritual home, our focus began by looking at Easter Elchies House and the 485 acre estate itself.
From product visualisation and video production to tone of voice and creative strategy, we formed a concept and campaign approach with The Macallan team to be promoted globally across their wide variety of networks and social channels.
One of our key aims was to keep the product and Easter Elchies House at the heart of the creative. This combination is what makes the limited edition malt so rare, and to be able to showcase both alongside the setting of an autumn evening, allows the warmth and smokey nature of this truly exceptional spirit to shine through.
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