The Macallan: James Bond 60th Anniversary Release

Working with The Macallan on the release of their James Bond 60th Anniversary editions, we created a library of standalone product imagery and atmospheric visuals showcasing the original illustrations and colours that signify each decade on the packaging.

The Macallan and James Bond are bound together by their shared Scottish heritage, innovative nature and the pursuit of excellence. This remarkable collection comprises of six limited edition bottles inspired by each of The Six Decades of Bond, telling the story of innovation over 60 years and the pioneering character attributes of James Bond and The Macallan.

The packaging of each bottle features an original illustrative design and colour to denote the decade it represents. The distinctive artwork brings to life the creative development process of the films in a behind the scenes exploration of the James Bond archives.

Playing with light and reflections, we created a unique and atmospheric style in highlighting some of these key features across the artwork