The 'First Foot'
The Macallan A Night on Earth is a limited edition malt that tells a story of New Year in Scotland, reflecting the joy of celebrating special occasions with loved ones.
This seasonal release is a collaboration between The Macallan and acclaimed illustrator Erica Dorn, whose work has featured in director Wes Anderson’s films.
We developed and directed a suite of content across design, photography and film that celebrated and showcased the festive experience at The Macallan Estate.
To pair with The Macallan A Night on Earth in Scotland, The Macallan Estate Head Chef Pawel Sowa created a unique layered shortbread biscuit. The three flavours used were inspired by the festive Scottish tradition named 'first footing'.
According to tradition, the ‘first footer’ will carry three things: shortbread, whisky and coal for the fire. Each gift is designed to bring comfort and happiness to your home for the rest of the year. Shortbread is also a prominent flavour in the whisky.
Erica Dorn’s bespoke designs reveal some of the distinctive customs of Scotland’s Hogmanay, including the act of ‘first footing’ when it is good luck for a dark-haired visitor to be the first person to cross the threshold of your home after the stroke of midnight.
Hogmanay, pronounced “hog·muh·nei”, is Scotland’s renowned New Year’s Eve festivities. We worked with The Macallan to create a variety of materials that bring the spirit of this festive celebration to life.
From imaginative, visual creations for use across global social media channels, to an in depth look at the creation of The Macallan’s perfect pairing the ‘first foot’, we developed a wide range of assets giving this unique release an alternative yet identifiable approach drawing inspiration from the global campaign for A Night on Earth.
MORE OF OUR WORK