Crowlista

We partnered with new independent bottlers Crowlista Casks on their brand identity and packaging system for their first ever release — a bold Oloroso Cask Finished Caribbean Rum. A clean, refined label system sets the foundation, with bespoke artwork created for each individual bottling. A design approach rooted in craft, character, and collectability.

Caymanian artist Iain A. MacRae (often stylised Mac Rae) brought a rich, expressive visual language to Crowlista Casks’ debut rum, infusing the packaging with depth beyond conventional spirits branding. MacRae is known for his bold, expressive works exploring identity, heritage, and socio-political themes—marked by vivid brush‑strokes, layered textures, and emotional storytelling. For this first release, bespoke pieces were commissioned specifically to evoke Caribbean character and island provenance, taking pride of place on the label and anchoring the refined, minimalist design system. The result: a thoughtful interplay between the clean packaging aesthetic and the artist’s vibrant, narrative-forward creations.