LAGOS STREET ART FESTIVAL
The Lagos Street Art Festival is a celebration of street art and mural culture, a living, breathing canvas that transforms the city into an open-air museum.
Walls become stories, streets become galleries, and everyday spaces are reimagined as places of wonder.
Our task was to create a brand experience that could capture this spirit, translating the energy, diversity, and rhythm of Lagos into a cohesive visual language for the festival.
A UNIFIED IDENTITY
Drawing inspiration from the city itself, from layered posters and hand-painted signage to danfo bus art and the vibrant chaos of daily life, we developed a bold and expressive design system that felt unmistakably Lagos.
The visual identity embraced contrast and texture — loud yet balanced, structured yet spontaneous — much like the city’s own rhythm.
A UNIFIED IDENTITY
Drawing inspiration from the city itself, from layered posters and hand-painted signage to danfo bus art and the vibrant chaos of daily life, we developed a bold and expressive design system that felt unmistakably Lagos.
The visual identity embraced contrast and texture — loud yet balanced, structured yet spontaneous — much like the city’s own rhythm.
AUTHENTICALLY LAGOS
From environmental graphics and signage to digital campaigns and merchandise, the identity system unified the festival’s many touch points while leaving room for the unpredictable, human spirit of street art to shine through.
The result was a brand experience that felt raw, radiant, and authentically Lagos, a reflection of a city that never stops creating and a festival that turned its streets into a living gallery.
