WILDLY EAST AFRICAN
JIPJAB is a playful and vibrant RTD brand created for the Kenyan and East African market, marking one of the first seltzer launches of its kind in the region. The brand identity was built around a deep understanding of local culture, language and consumer behaviour. The name itself is inspired by the Swahili greeting “Jambo Jambo,” split into “JIP JAB” to create a friendly, memorable expression that conveys connection and fun — “you’re the JIP to my JAB.” The visual identity is bold, colourful and highly flexible, designed to stand out in a growing and competitive market.
WILDY EAST AFRICAN
JIPJAB is a playful and vibrant RTD brand created for the Kenyan and East African market, marking one of the first seltzer launches of its kind in the region. The brand identity was built around a deep understanding of local culture, language and consumer behaviour. The name itself is inspired by the Swahili greeting “Jambo Jambo,” split into “JIP JAB” to create a friendly, memorable expression that conveys connection and fun — “you’re the JIP to my JAB.” The visual identity is bold, colourful and highly flexible, designed to stand out in a growing and competitive market.
EAST AFRICA FIRST
Packaging and design elements balance vibrancy with premium cues, ensuring appeal to a broad audience while maintaining shelf presence and memorability. The identity also supports adaptability across formats, from seltzer cans to spritzers, activations, digital campaigns, and events. It allows the brand to grow organically while remaining consistent in tone, colour and energy. This flexibility ensures that JIPJAB is both culturally relevant and aspirational, setting the foundation for a long-term presence in the Kenyan and East African beverage market.
EAST AFRICA FIRST
Packaging and design elements balance vibrancy with premium cues, ensuring appeal to a broad audience while maintaining shelf presence and memorability. The identity also supports adaptability across formats, from seltzer cans to spritzers, activations, digital campaigns, and events. It allows the brand to grow organically while remaining consistent in tone, colour and energy. This flexibility ensures that JIPJAB is both culturally relevant and aspirational, setting the foundation for a long-term presence in the Kenyan and East African beverage market.
INTRODUCING THE BRAND
As part of the campaign launches for each product, the brand and introduced itself to the Kenyan and East African market through playful, culturally resonant storytelling and experiential moments. The campaign was split across two product lines: the seltzer, “KENYA KICK IT, YES YOU CAN,” and the spritzer, “WINE JUST GOT WILD.” Together, they created a unified but flexible narrative that connected with multiple audiences. The seltzer campaign targeted adventurous, younger consumers, celebrating fun, energy, and local vibrancy. Messaging, visuals, and activations captured excitement, discovery, and the joy of a new category. The spritzer campaign targeted a more affluent audience, introducing them to a product that had never been seen in Kenya and East Africa before. “WINE JUST GOT WILD” positioned the spritzer as aspirational, contemporary, and culturally relevant for consumers seeking difference and premium experiences.
