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Inside The Macallan

Working closely with The Macallan Estate team, we developed and art directed a comprehensive suite of lifestyle and product imagery for global usage across digital and print materials.

As one of the most highly revered whisky brands in the world, a striking and contemporary approach was required to capture the essence of the brand’s home, The Macallan Estate, both in isolation and with a human touch.

From the natural environment of The Macallan Estate, to the beautiful architecture and spaces in the Distillery, we captured a range of striking compositions to show the strength and elegance of the awe inspiring location.

The Macallan Estate is a living, breathing environment — and to document the Distillery from foundations to roof allowed us to create a wealth of content for the brand’s extensive visual portfolio.

- Collaborators -

Gordon Burniston:

Photography

NURA Productions:

Filmmaking

Emile Mbunzama:

Photography