After 20 years of broadcast and digital training, TRC were looking to refresh their brand, messaging and website. Starting with their identity, we looked into what made TRC who they are today, and in doing so re-wrote their values and approach.
From ‘world-class training and development for TV and digital’ we refined their positioning as ‘engaging experts. training talent.’
Through workshop and strategy sessions we informed a brief that led us to the creation of their new logo and overall identity using magenta and violet gradient shapes — moving the brand on while keeping elements of their heritage intact.
Working with our studio partners Made By Crunch, we designed and developed a website that was flexible with a solid platform to launch future materials within the business. Being able to edit their site internally was a requirement, so we created a customisable CMS through Umbraco that was easy to use and adapt for future page building.