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With three of The Macallan’s most established malts in the range, we developed the concept and approach based on a key feature of their brand — it’s world renowned chevron.

This dynamic use of one of The Macallan’s brand components gave a simplistic and luxury style to the direction of the campaign. Combined with a range of 3D product visuals, animations and consumer based copy, the focus remained on the product itself.

Once the core concept was developed, we created a range of toolkits to allow The Macallan to roll out the project globally to its wide array of international markets.

Render Studio: Animation & Product visualisation