Cognito Coffee asked us to develop a brand and packaging approach that would allow their unique smart coffee products to stand-out in a heavily populated market. We created an identity that could adapt easily to their range of bags and boxes — blending who they were and what they stood for with a contemporary look and feel.
Through strategy and copywriting support, we established their positioning and ethos behind the company as ’Naturally better for body and mind’. Delicious coffee that boosts brain power and enhances health and wellbeing. Using ethically sourced beans and the finest natural ingredients, the only other thing added is their expertise — and a touch of creative support.
Inspired by their name ‘Cognito’, we created an asterisk symbol that could be used throughout the range to draw focus to the key ingredients within the coffee while symbolising the concealed benefits of the product.